Sunday, January 2, 2011

Welcome

Welcome to the Kerby & Company blog.  If you've had a look around our web site, you've already seen that we value a friendly, relaxed relationship with our clients, current, past, and potential.  Our aim for this blog is to enhance these relationships by encouraging potential clients to get to know us a little better, by making it easier for past clients to keep track of us (so far we're not hiding from any of them!), and by allowing current clients another perspective on their own projects. 

We believe that efficient, quality renovation projects, like good friendships, are characterized by honest, open communication between participants.  Also like good friendships, renovation projects are not always smooth sailing under sunny skies.  Renovation projects are an adventure, and sometimes they are a real struggle.  It would of course be unprofessional (and foolish) to broadcast to the world wide web each daily gripe and slip-up from the job-site.  But we do hope that readers -- past, present, or future clients -- will appreciate a more candid account of a renovation project than they'll find in a sales brochure: we make mistakes, forget things, and overestimate our speed; homeowners suffer crises of indecision, miscalculate costs/values, and find conflicts with their spouse's priorities or within their own; materials and products let us down; it rains; plumbers go haywire; well-intentioned thoughts are misspoken or left unsaid; and termites -- nemesis termites! -- are discovered in the worst possible places at the worst possible times.

Doubtless conventional wisdom dictates that we should never admit these things aloud, but we've never wanted to take a conventional approach.  Here's the difference: most renovations are sold to homeowners as a product, whereas we believe they are in fact a service.  Unless you are a very special type of homeowner (wealthy and detached), you probably won't ever hire a renovator to tear apart and reassemble your home, leave on vacation, then return, satisfied, to a successful, completed renovation.  You're more likely to be deeply involved with the project -- mentally, emotionally, physically, and of course financially -- from start to finish.  We think that is as it should be, and we want to help.

So we hope this blog might give clients some valuable insight into the process and into our company.  Along with updates and photos of ongoing projects, we'll throw in some links to information on licensing, regulations, home ownership, some reviews of products or services, some discussions of issues relevant to our business...